Trivial Evangelism for a Trivial Age

I'm not even going to attempt to summarize this story. Read it for yourself. When churches use the sort of approaches described in this article, how do those approaches affect people's perception of the gospel message being conveyed, assuming that these churches are conveying the gospel? It's been so long since these churches have taken a Biblical approach toward unbelievers, so if they want to try something new (new for them), why don't they try the Biblical approach? If concepts such as our relationship with God, judgment, and Heaven don't interest people much, why would we want to gain their interest with chocolate and lingerie?